Friday, March 30, 2007

Up Periscope

We are all guilty of this crime at different points in our career. We are working hard on multiple customers, there is no time. Deadlines and family take over our minds completely. We do not look up until it is too late, the world has changed, we are behind. Luckily there is a simple cure, force yourself to spend at least 30 minutes a day on current events in your industry.

In this world of instant information it is not a difficult task. Keeping up with your industry requires reading the web sites that best report on your field of expertise. Since ENA Resource Management is involved in E-Commerce I spend my reading time on that subject. The following is a list of my favorite sites...

http://www.webanalyticsassociation.org/index.asp

http://www.imediaconnection.com/index.asp

http://www.jupiterresearch.com/bin/item.pl/home

http://www.searchmarketingstandard.com/

http://www.onedegree.ca/index.php

http://www.marketingsherpa.com/

I will list these and more as a permanent addition to this blog soon.

We work with a lot of small or medium sized businesses so I also read the web sites my customers use. This helps me understand my customers decisions. Again, the following is a list of these favorites...

The obligatory Inc. Magazine
http://www.inc.com/

Entrepreneur
http://www.entrepreneur.com/

The Startup Journal
http://www.startupjournal.com/

CEO Express (A great link resource)
http://www.ceoexpress.com/default.asp

You cannot serve your customer well if you do not keep up with what is going on. Consider the reading time as continuing education. Without education there is ignorance and ignorance costs real money.

Have a great weekend everybody, see you early Monday morning. Remember your homework assignment, just 30 minutes! There will be a quiz.

Love you all!

Elliott D. Nadelman

Software Engineer
enadelman@enaresource.com

http://www.enaresource.com

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